Transforming Organizations and Defining the Future of Work
Our Mission and History
The THINK Project, LLC, is a premier strategic consulting and training firm dedicated to building stronger organizations and empowering visionary leaders. Since our founding in February 2008, our mission has been simple: to make the world a better place, one project at a time.
For over 15 years, we have served as trusted advisors to public, nonprofit, and private organizations, helping clients develop clear visions, implement robust action plans, and effectively manage profound change. Our commitment is to helping leaders achieve a greater, more measurable impact on their organizations and communities.
Our Founder and Guiding Vision
The THINK Project is led by Char-Lynn Robinson-McClain, a visionary Organizational Consultant and Executive Coach. She is recognized for her pragmatic yet innovative approach, balancing data-driven decision-making with creative, people-centered solutions. Her distinguished background includes:
- Master of Arts in Teaching (MAT) from Johns Hopkins University.
- Extensive experience designing and scaling programs that strengthen organizations and align initiatives with measurable outcomes.
- Certificate in AI for Workforce Empowerment from the University of Maryland Robert Smith School of Business, ensuring expertise at the intersection of leadership and future technology.
Our Commitment to Community
We believe true impact extends beyond the balance sheet. Char-Lynn is actively involved in civic life, serving as the Planning & Zoning Board Chair for the Town of Burgaw, President of the Burgaw Lions Club, and as a Board Member for the Cape Fear Homeless Continuum of Care. This ensures our strategies are aligned with equitable community outcomes.
The THINK Process©: Our Engine for Change
We believe in empowering people, strengthening organizations, and transforming communities through strategic thinking and intentional leadership. What truly sets us apart is The THINK Process©, our proprietary framework for change management, problem-solving, and organizational readiness. This powerful two-part methodology equips leaders with both the essential mindset and the structured method to take decisive, effective action.
The framework is grounded in neuroscience, specifically addressing cognitive flexibility, emotional control, and the concept of neuroplasticity to ensure the changes we implement are not just superficial but lasting.
THINK – The Mindset
This foundational phase cultivates the internal readiness required for ethical leadership and effective response:
Tolerance: The objective perspective needed to assess a situation free from bias.
Honesty: Sincerity and truthfulness with yourself, especially in recognizing your role in a scenario.
Intention: A conscious determination to act with purpose, grounded in your mission and ethical standards.
Nerve: The courage to act in difficult, uncomfortable, or unpopular situations.
Knowledge: Insight gained through reflection and experience, incorporated into future decisions.
PROCESS – The Action
Once the mindset is ready, the PROCESS framework provides a structured strategy for turning insight into implementation:
- Pinpoint Unknowns: Identifying missing information to define the true nature of the challenge.
- Reveal Root Cause: Going deeper than surface-level symptoms to find systemic barriers.
- Options and Integration: Co-creating solutions with stakeholders to build sustainable plans.
- Critique and Communicate: Rigorously vetting solutions and translating them into clear, actionable messages.
- Execute and Evaluate: Creating implementation roadmaps and remaining agile as new data emerges.
- Share and Standardize: Documenting lessons learned to build collective intelligence and lasting organizational knowledge.
Begin Your Journey Today
Ready to transform your organization’s challenges into strategic advantages? We are intuitive and compassionate hands-on partners, directly involved in every step of your solution strategy.